Over 30 couples from around the world donned intricate hanfu attire for a collective wedding in Xi'an, Shaanxi Province, on Friday, blending ancient Chinese traditions with modern multiculturalism. The event, held in the historic city once known as Chang'an, drew participants from Russia, Thailand, Pakistan, and beyond, reflecting growing global fascination with China's cultural heritage.
Hanfu, the traditional clothing of the Han ethnic group, has surged in popularity among younger generations in recent years, evolving from niche fashion circles to mainstream celebrations like weddings. The ceremony featured rituals inspired by the Zhou Dynasty (1046–256 BCE), including tea offerings and symbolic hairpin exchanges, while Xi'an's iconic city walls provided a backdrop steeped in history.
"This isn't just about clothing—it's about connecting with China's philosophical roots," explained one organizer, noting how the revival aligns with renewed interest in Confucian values and classical aesthetics. Analysts suggest such events highlight China's soft power reach, particularly among diaspora communities and cultural enthusiasts seeking authentic experiences.
For business observers, the trend signals opportunities in China's burgeoning "guochao" (national trend) market, projected to exceed $150 billion by 2025. Meanwhile, tourism officials see potential in cultural itineraries combining historical sites with immersive activities, as Xi'an solidifies its status as a living museum of Chinese civilization.
