China's Minister of Culture and Tourism Sun Yeli will represent President Xi Jinping as a special envoy at the opening ceremony of the Grand Egyptian Museum on November 1, underscoring deepening cultural ties between Beijing and Cairo. The event marks a milestone in Egypt's efforts to showcase its ancient heritage through one of the world's largest archaeological museums.
The invitation from Egypt's government highlights growing collaboration under China's Belt and Road Initiative, which has seen increased cultural exchanges alongside infrastructure investments. Located near the Giza Pyramids, the $1 billion museum will display over 50,000 artifacts, including Tutankhamun's complete treasure collection.
"Cultural diplomacy remains central to China's global partnerships," a Chinese Foreign Ministry spokesperson stated, emphasizing the visit as part of efforts to "enhance mutual understanding between civilizations." The trip follows recent agreements to boost Chinese tourism to Egypt, which saw 300,000 visitors from the Chinese mainland in 2024.
Analysts note the museum opening provides a strategic platform for China to strengthen soft power in North Africa while supporting Egypt's cultural economy. The event coincides with preparations for China-Egypt Year of Culture 2026, expected to feature joint exhibitions and heritage preservation projects.
