Jikayi Village, a rural gem in Danba County, Sichuan Province, has been named one of the 2025 Best Tourism Villages by UN Tourism. Recognized for its seamless integration of cultural preservation, ecological stewardship, and sustainable development, the village represents a model for rural revitalization in Asia. It is the second such village in Sichuan to receive this global distinction.
The community’s success stems from its commitment to safeguarding traditions like the unique "Coming-of-Age Ceremony for Women," ancient Han Dynasty stone coffin tombs, and Tibetan tower-building techniques. By embracing innovative tourism models such as "homestay + culture + tourism," Jikayi offers immersive experiences that empower local residents while attracting visitors seeking authentic connections to heritage. The village’s approach highlights how grassroots initiatives can drive economic growth without compromising cultural or environmental values.
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Jikayi: Rural Sichuan community named a UN Best Tourism Village
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