Shanghai Fashion Week Spring/Summer 2026 opened on October 9, transforming the city into a vibrant hub for international fashion innovation. The event has attracted buyers and designers from over 30 countries and regions, with many first-time visitors exploring China's dynamic fashion market.
Industry analysts note a 40% increase in overseas participation compared to 2023, reflecting growing interest in Asian design aesthetics and manufacturing capabilities. 'China's blend of traditional craftsmanship and digital innovation creates unique opportunities,' said Marie Lefèvre, a Paris-based buyer attending her first Shanghai event.
The gala features emerging technologies like AI-assisted textile design alongside silk embroidery demonstrations, embodying what organizers call 'the new East-West fashion dialogue.' Taiwanese designer Chen Wei-Ling, presenting a collection inspired by Song Dynasty ceramics, told KhabarAsia: 'This platform helps us connect with global partners while celebrating our shared cultural heritage.'
Business professionals highlight the event's role in shaping post-pandemic supply chains, with sustainable production methods taking center stage. Concurrent forums address topics from blockchain in inventory management to catering to Gen Z consumers across Asian markets.
For cultural explorers, the event offers virtual reality showcases of China's textile museums and pop-up installations merging traditional cheongsam designs with streetwear elements – a nod to the country's evolving fashion identity.
