Apple has redirected resources from its Vision Pro mixed-reality headset project to prioritize developing AI-driven smart glasses, signaling a strategic shift in its wearable tech ambitions. According to Bloomberg, the company paused work on a lighter, budget-friendly Vision Pro variant (codenamed N100) to accelerate development of glasses that could rival Meta's Ray-Ban smart eyewear.
Vision Pro Challenges and New Priorities
Launched in February 2024 at $3,499, the Vision Pro initially drew attention for its advanced features but struggled to maintain momentum due to limited mainstream content and competition from more affordable alternatives like Meta's Quest. Apple now aims to release two types of smart glasses: the N50 model, designed to pair with iPhones without a built-in display, could debut as early as 2027. A display-equipped version is targeted for 2028.
AI Takes Center Stage
Insiders reveal Apple's glasses will emphasize voice interaction and artificial intelligence capabilities. This move comes as Meta recently unveiled $800 consumer-ready smart glasses with display functionality and wristband controls, alongside athletic-focused Oakley Vanguard models. Apple's pivot highlights its efforts to catch up in the AI race, following Google's Gemini AI demonstrations in flagship smartphones.
Market Implications
The strategic reallocation of engineering teams underscores intensifying competition in wearable tech. While Apple showcased upgraded iPhones at its September event, analysts note the need for clearer AI integration strategies to match rivals' advancements. The shift to glasses could open new opportunities in augmented reality and hands-free computing, reshaping consumer tech expectations across Asia's innovation-driven markets.
