Chinese online literature has become a cultural phenomenon with 200 million active overseas readers across more than 200 countries and regions, according to the China Online Literature International Communication Report 2025. The findings, released by the China Writers Association during the 2025 China International Online Literature Week, highlight Asia’s growing soft power in global digital entertainment.
Regional Preferences Shape Reading Trends
Southeast Asian readers—predominantly women—are drawn to stories featuring strong female protagonists, while audiences in Japan and the Republic of Korea favor historical epics and fantasy adventures rooted in shared cultural traditions. In Europe and North America, male-centric genres like urban thrillers and detective fiction dominate. Notably, Taoist-inspired cultivation novels have gained a dedicated following in North America, with readers praising their unique philosophical themes.
A Bridge for Cultural Exchange
The report underscores how online platforms are fostering cross-cultural connections. From martial arts sagas to modern dramas, these stories offer insights into Chinese values while adapting to local tastes. Academics note the trend reflects both globalization’s reach and the universal appeal of storytelling.
As digital consumption grows, analysts predict Chinese web novels could reshape global publishing landscapes, creating opportunities for translators and content platforms alike.
