As Xinjiang Uygur Autonomous Region prepares to celebrate its 70th anniversary in 2025, a new generation is redefining cultural preservation through innovative platforms. The region's rich tapestry of ethnic traditions is gaining global attention through unexpected channels – including high-fashion runways.
Guyay, a Kyrgyz model from Kizilsu Kirgiz Autonomous Prefecture, embodies this cultural renaissance. The former Milan Fashion Week catwalk star has traded international runways for grassroots innovation, launching the Xiji Fashion Show in her hometown. Her productions feature local villagers as models and transform rural landscapes into avant-garde stages adorned with native plants and traditional musical instruments.
"Our epics like Manas shouldn't live only in memory," Guyay told KhabarAsia. "By weaving Uygur embroidery patterns into modern silhouettes or setting fashion shows against mountain vistas, we make heritage tangible for young people."
This cultural-economic fusion comes as Xinjiang reports growing interest in ethnic craftsmanship from global designers. Regional authorities note a 40% year-on-year increase in applications for intangible cultural heritage protection since 2022, with many initiatives led by youth like Guyay.
Analysts suggest such efforts demonstrate China's evolving approach to cultural preservation – one that empowers local communities while creating sustainable economic opportunities. As cross-cultural exchanges intensify ahead of the 2025 anniversary, Xinjiang's blend of tradition and innovation offers fresh perspectives on cultural sustainability in globalized markets.
