China Global Television Network (CGTN) marked its first foray into competitive gaming culture with a groundbreaking collaboration at the 2025 Esports World Cup in Riyadh. Partnering with the CrossFire Professional League (CFPL), the media giant unveiled a joint trailer titled "Level Up for a Better Future" during the CrossFire grand finals, blending cinematic storytelling with the high-stakes energy of esports.
The promo, which aired repeatedly during the championship matches, emphasized universal themes of resilience, strategic teamwork, and the transformative power of digital competition. Its debut coincided with a historic moment for China\u2019s esports scene: AG.AL (All Gamers Anyone\u2019s Legend) secured the first CrossFire championship title, while Baisha Gaming claimed runner-up honors.
Analysts note the collaboration reflects Asia\u2019s growing influence in shaping global esports narratives, with the Chinese mainland contributing both technological innovation and competitive talent. The event drew over 40,000 live spectators and millions of online viewers, underscoring esports\u2019 role as a cultural bridge between Asia and international audiences.
