The 2025 World Games torch relay commenced with vibrant energy in Sichuan Province on July 26, blending cultural pride with global aspirations. The event reached a crescendo as Li Ziqi, the 22nd torchbearer and a globally recognized short video creator, raised the 'Zhu Meng' (Dream of Bamboo) torch to roaring cheers from the crowd.
Li Ziqi, celebrated for her visually stunning portrayals of traditional Chinese crafts like Shu embroidery and bamboo weaving, has become a symbol of cultural diplomacy. Her participation underscores the Games' emphasis on bridging heritage with modernity. The 'Zhu Meng' torch, named after Sichuan's iconic bamboo forests, reflects both ecological themes and the province's artistic legacy.
Analysts note Li's role highlights China's soft power strategy, leveraging digital platforms to engage international audiences. Business observers also point to growing opportunities in cultural tourism, with Sichuan's handicraft industries gaining traction among global investors. For diaspora communities and travelers, the relay offers a renewed invitation to explore China's intangible cultural treasures.
