Chinese President Xi Jinping has called on filmmakers to produce cinematic works that embody the nation's ethos and resonate with public aspirations, signaling renewed momentum for cultural innovation. The message came in a reply letter to eight veteran film artists, including 97-year-old actress Tian Hua, whose careers span pivotal moments in China's modern history.
Xi, who also serves as General Secretary of the Communist Party of China Central Committee, emphasized the film industry's role in shaping cultural confidence and showcasing China's development journey. The initiative aligns with broader efforts to strengthen soft power through creative industries while maintaining cultural authenticity.
Analysts suggest this directive could influence investment trends in Asia's entertainment sector, particularly in co-production opportunities between the Chinese mainland and other Asian markets. For the Asian diaspora, it highlights potential collaborations that bridge contemporary storytelling with traditional cultural elements.
The move comes as China's box office continues to demonstrate strong post-pandemic recovery, with domestic productions accounting for over 80% of 2023 ticket sales. Industry observers anticipate increased support for projects exploring themes of social progress, technological innovation, and historical legacy.
