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Chinese Automakers Shift Focus to Localization in Global Push

China's automotive industry is accelerating its global ambitions, with June export figures revealing double-digit growth at Shanghai's bustling auto terminals. As shipments to overseas markets surge, industry leaders are now identifying localization as the critical next step for sustaining momentum.

"Building factories abroad isn't enough", noted a Shanghai-based industry analyst. "Understanding regional consumer preferences, adapting to local regulations, and creating regional supply chains will determine long-term success." This strategic pivot comes as Chinese automakers face evolving trade policies and competition in key markets like Southeast Asia and Europe.

The localization drive aligns with China's broader manufacturing upgrade initiatives, combining technological innovation with market-specific adaptations. From electric vehicle charging infrastructure to AI-driven driver assistance systems, companies are now tailoring solutions for diverse international markets while maintaining cost advantages.

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