Haikou's 2025 International Dragon Boat Invitational concluded this week with record-breaking participation, drawing nearly 40 teams from countries and regions including Singapore, Malaysia, and the Philippines. The two-day event transformed the Nandu River waterfront into a vibrant hub of cultural exchange and economic activity, attracting 219,000 spectators.
Local businesses reported a 35% surge in revenue during the festival, with hotels at 92% occupancy. 'This event showcases Haikou's ability to blend tradition with modern tourism appeal,' said Chen Wei, a Hainan tourism official. The competition coincided with pop-up markets featuring Hainan cuisine and handicrafts, further stimulating consumer spending.
Analysts note the festival's timing during the mid-year travel slump proved strategic, offering investors fresh insights into China's experience-driven tourism model. The event also strengthened cultural ties with Southeast Asian participants, with Malaysia's team leader calling it 'a bridge of watery diplomacy.'
