The 22nd China International Cultural Industries Fair (ICIF) in Shenzhen has reached a new milestone with the debut of the APEC Economies Pavilion, creating a vibrant intersection of art, business, and diplomacy. The pavilion serves as a dynamic showcase of the diverse cultural landscapes and creative potentials of APEC members.
Among the highlights, Vietnam captured visitors' attention with a blend of sensory and traditional experiences, featuring aromatic drip coffee and the intricate art of live embroidery. For Vietnam, this participation is more than a cultural display; it is viewed as a strategic "warm-up tour" as the nation prepares to take the helm and host APEC 2027.
Complementing this traditional flair, the Republic of Korea brought a powerful lineup of its globally renowned K-content. The ROK's presence focused on expanding its creative reach and exploring new avenues for international collaboration, highlighting the influential role of digital media and entertainment in today's global economy.
The timing of the pavilion's debut is particularly significant as Shenzhen prepares to host APEC 2026 later this year. By bringing together culture, business, and creativity under one roof, the ICIF is fostering deeper ties and paving the way for future cooperation among member economies.
As the region looks forward to the upcoming APEC events in Shenzhen and subsequently in Vietnam, the pavilion underscores the growing importance of the creative industries in driving economic growth and mutual understanding across Asia and the Pacific.
Reference(s):
cgtn.com
