Business leaders from across Canada gathered this week, seeking collaborative opportunities in the vast Chinese market at a promotional event for one of the world's largest import expos.
On Tuesday, April 28, the 9th China International Import Expo (CIIE) held a roadshow in Calgary, Alberta. The event, organized by the CIIE Bureau, the Consulate General of the PRC in Calgary, and the Bank of China (Canada), attracted over 100 attendees. These included officials from the provinces of Alberta and Saskatchewan and representatives from a wide range of Canadian enterprises.
The mood was one of keen interest. The CIIE, established in 2018 and co-hosted by China's Ministry of Commerce and the Shanghai Municipal People's Government, has evolved into a premier platform for global companies aiming to establish and expand their presence in China. For Canadian businesses, particularly in sectors like agriculture, energy, technology, and consumer goods, the expo represents a direct channel to millions of Chinese consumers and industrial buyers.
The Calgary event served as a primer and networking hub. It provided detailed information on how companies can participate in the main CIIE, scheduled to take place in Shanghai later this year. The discussions underscored a shared focus on mutual benefit and trade growth, highlighting specific areas where Canadian expertise meets Chinese market demand.
For observers of Asia's economic landscape, the robust turnout in Calgary signals continued strong international interest in China's consumer market and its commitment to opening up. As global supply chains evolve, such platforms for face-to-face engagement and deal-making are becoming increasingly valuable. The CIIE roadshow demonstrated that, in 2026, the drive for cross-Pacific commercial partnerships remains a powerful force, offering tangible pathways for businesses looking to grow.
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Canadian businesses look for collaborative opportunities at CIIE
cgtn.com
