European leaders and industry groups are rallying for decisive action following U.S. President Donald Trump's announcement of 30% tariffs on EU exports, a move described as a "slap in the face" amid ongoing trade negotiations. The proposed measures, set to take effect August 1, have drawn sharp criticism for risking inflation, supply chain disruptions, and economic stagnation.
European Commission President Ursula von der Leyen warned the tariffs would harm businesses and consumers on both sides of the Atlantic, pledging "proportionate countermeasures" if necessary. Bernd Lange, chair of the European Parliament's trade committee, called for immediate retaliation, stating: "The period of waiting is over."
The automotive sector, a cornerstone of EU-U.S. trade, faces acute strain. Slovakia reported declining orders, while Germany's automotive lobby warned of daily losses in the billions. Italian manufacturing and food industry leaders labeled the tariffs "unpleasant" and "intolerable," predicting export declines.
Economists caution that escalating tensions could trigger broader economic confrontation. European Central Bank board member Isabel Schnabel highlighted risks of medium-term inflation, while Swedish Prime Minister Ulf Kristersson warned U.S. consumers would bear the "highest price."
Despite unified calls for retaliation, EU officials reiterated openness to negotiations. European Council President Antonio Costa emphasized the bloc’s readiness to protect its interests while pursuing a "fair agreement" with Washington.
