International Olympic Committee (IOC) President Kirsty Coventry commended China Media Group (CMG) for its groundbreaking 8K broadcasts during her visit to the network's Milan studio at the ongoing 2026 Milano Cortina Winter Olympics. The visit highlighted CMG's role as the exclusive global partner for 8K signal production, setting a new standard for sports broadcasting.
A New Benchmark in Sports Broadcasting
CMG's 8K coverage of the opening ceremony, short track speed skating, and figure skating has drawn global attention for its ultra-high-definition clarity and immersive viewing experience. The network will also produce the closing ceremony in 8K, ensuring a visually consistent experience throughout the Games. A dedicated 8K cinema at CMG's Milan facility showcased these broadcasts alongside other innovative programming, underscoring China's leadership in broadcast technology.
Spring Festival Gala in 8K
President Coventry extended Lunar New Year greetings after learning that CMG will broadcast the 2026 Spring Festival Gala in 8K resolution. "Happy New Year to everybody," she said, addressing CMG staff. "We're excited to be part of the CMG family… wishing you good fortune for the Year of the Horse." The exchange highlighted the intersection of cultural celebration and technological innovation during the global event.
With over 200 countries and regions tuning in, CMG's 8K broadcasts are enhancing viewer engagement while demonstrating advancements in media infrastructure. The collaboration between CMG and the IOC reflects growing international partnerships in sports technology ahead of future Olympic events.
