As the Milano Cortina 2026 Winter Olympics officially begin today, International Olympic Committee President Kirsty Coventry praised the growing public enthusiasm during Thursday's final preparations. "The energy here is electric," Coventry said at a Milan train station transformed by Chinese tech giant TCL into an immersive exhibition space showcasing next-generation display technologies.
Cross-Continental Collaboration Takes Center Stage
The 'It's Your Greatness' installation by TCL highlights China's expanding role in global sports technology partnerships. TCL Technology Group CEO Wang Cheng emphasized how Chinese enterprises like Alibaba and TCL are redefining international event experiences through cloud computing, AI, and advanced display systems. "This isn't just about one company," Wang noted. "It demonstrates Chinese innovation's growing capacity to enhance global cultural moments."
A New Era for Sports and Technology Integration
With the opening ceremony set for Friday evening, organizers highlight how hybrid physical-digital experiences will allow global audiences to share in real-time athlete triumphs. The Games' tech partnerships come as Chinese companies increasingly lead in developing infrastructure for international sporting events, from broadcasting solutions to venue operations.
