In Copenhagen supermarkets, a quiet revolution unfolds as Danish shoppers scan product barcodes with the Made O'Meter app to avoid US-owned brands. The movement, fueled by renewed US interest in acquiring Greenland, has turned grocery aisles into political battlegrounds.
‘Voting With Your Wallet’
Cecilia Estrada, a Copenhagen resident, exemplifies this trend. "You can choose what you support," she says, emphasizing consumer power as a form of protest. The app, developed by Ian Rosenfeld, reveals corporate ownership chains, empowering users to boycott companies linked to the US.
Beyond Economic Impact
While economists argue the direct financial impact on US exports may be limited due to Denmark’s modest food imports from America, supporters stress symbolic significance. Journalist David Trotz notes a "sense of betrayal" among Danes historically aligned with the US, now channeling frustration into grassroots action.
Greenland at the Core
The boycott coincides with protests in Denmark and Greenland against US territorial claims. As shoppers scrutinize labels, their carts carry messages transcending commerce – a blend of national pride and geopolitical defiance.
