Peru has emerged as a rising star for Chinese travelers, bolstered by its recent designation as the 'Best Niche Destination in the World' by China's influential Travelling Scope magazine. The award, presented to Peru's tourism agency Promperú in December 2025, underscores the country's growing appeal amid a surge in outbound tourism from the Chinese mainland.
Promperú officials attribute the recognition to Peru's unique blend of ancient heritage, culinary prestige, and tailored travel infrastructure. 'Chinese tourists are increasingly drawn to destinations offering both cultural depth and safety,' a Promperú representative told CGTN's Dan Collyns during an interview in Lima. The agency has prioritized Mandarin-language services and partnerships with Chinese travel platforms to streamline visits to Machu Picchu, the Amazon rainforest, and Lima's gastronomic hubs.
Industry analysts note that Peru's strategic marketing aligns with shifting preferences among Chinese travelers in 2026, who increasingly seek experiential and off-the-beaten-path destinations. This trend is reflected in a 35% year-on-year increase in direct flight inquiries from major Chinese cities to Lima since the award announcement.
