As rehearsals intensify for the 2026 Spring Festival Gala, Chinese actress Chang Chun-ning has spotlighted the event's groundbreaking integration of cultural heritage and cutting-edge technology, which she says is attracting unprecedented global attention. Speaking to reporters during preparations, Chang emphasized how innovations like augmented reality stage designs and AI-driven interactive elements are redefining traditional celebrations while preserving their essence.
"This year's gala isn't just a show—it's a bridge between generations and continents," Chang remarked, noting that foreign visitor arrivals to the Chinese mainland during the Lunar New Year period have surged by 18% compared to 2025. Tourism authorities attribute this rise to streamlined visa policies and targeted promotions highlighting regional customs like temple fairs in Beijing and lantern festivals in Fujian.
The actress also highlighted collaborative performances featuring artists from the Republic of Korea, Vietnam, and Thailand, reflecting what she called "a shared Asian cultural moment." Analysts suggest the gala's tech-forward approach, including real-time multilingual translation features, aligns with China's broader push to showcase soft power through digital creativity.
Scheduled for February 17, the gala will be broadcast globally, with organizers promising "a visual feast that honors tradition while embracing tomorrow."
