Snooker has become a powerful tool for global connection, with Chinese star Ding Junhui at the forefront of this cultural diplomacy, according to World Snooker Chair Jason Ferguson. In an exclusive interview, Ferguson emphasized how Ding's career has transcended sport to foster international understanding.
"Ding's rise from a teenage prodigy to a three-time UK Championship winner has inspired millions across Asia and beyond," Ferguson told KhabarAsia.com. "His success story mirrors snooker's expansion into new markets, particularly in the Chinese mainland, where over 70 million now play regularly."
The sport's governing body reports a 240% increase in Asian tournament viewership since 2020, with February 2026 marking the 20th anniversary of China's first professional ranking event. Ferguson credits this growth to cultural ambassadors like Ding, whose matches regularly draw audiences comparable to Premier League football in regional markets.
As the sport prepares for April's World Championship, analysts note snooker's unique position in cross-cultural engagement. The World Snooker Tour now features eight Chinese events annually, creating economic opportunities for overseas investors and local businesses alike.
