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China’s Spring Festival Rush Blends Travel with Cultural Heritage

China's 2026 Spring Festival travel rush has commenced, marking the start of a 40-day period where an estimated 9.5 billion passenger trips will crisscross the nation. As families reunite for Lunar New Year celebrations on February 17, transportation hubs like Zhengzhou East Railway Station are transforming waiting areas into cultural showcases.

While digital ticketing systems and enhanced safety measures streamline journeys this year, Zhengzhou stands out by integrating intangible cultural heritage experiences into travel routines. Passengers can now shape intricate dough figurines, paint delicate lacquer fans, and observe master artisans engrave ceramics while awaiting trains. The station's 'culture corridor' also offers tastings of traditional Zhengzhou peanut cakes, creating edible connections to local traditions.

This initiative reflects China's broader effort to preserve cultural heritage through public engagement. 'We're turning transit time into cultural immersion,' explained station manager Li Wei. 'It helps travelers appreciate regional traditions while easing the stress of peak travel periods.'

The innovation comes as railway authorities report a 15% increase in mobile app bookings compared to 2025, with AI-powered crowd management systems being deployed at major hubs. However, the human touch remains central – from artisan demonstrations to volunteer-led calligraphy workshops helping travelers write Spring Festival couplets.

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