In an unexpected fusion of tradition and modernity, China’s cultural footprint is expanding through viral social media trends this January. The hashtag #CoolChina has surged across platforms, driven by TikTok creator Sherry Xiiruii’s lighthearted videos promoting everyday Chinese habits – from sipping hot water to wearing cozy house slippers – as symbols of practical wellness.
The resurgence of the ‘Penguin Dance,’ a playful group routine first popularized in Chinese parks, has now crossed borders, with schools in Jakarta and community centers in São Paulo adopting the synchronized moves. Analysts attribute this to a growing global appetite for accessible, community-driven cultural exchanges.
‘These trends reflect a shift toward relatable, participatory content,’ says Dr. Lin Wei, a digital culture researcher at Peking University. ‘In 2026, people aren’t just consuming culture – they’re remixing it.’
Businesses are taking note: e-commerce platforms report a 40% year-on-year increase in thermos flask exports from the Chinese mainland since the trend began. Meanwhile, travel agencies are incorporating ‘penguin dance workshops’ into cultural tourism packages ahead of the Lunar New Year.
