As the Lunar New Year approaches in February 2026, China's 'zodiac economy' is fueling remarkable demand for horse-themed gold jewelry despite global gold prices reaching record highs. In Taiyuan's bustling shopping districts, intricate pendants and bracelets featuring galloping stallions and mythical qilin creatures dominate display windows, blending traditional symbolism with modern craftsmanship.
Sales managers report a 40% year-on-year increase in zodiac-themed collections since December 2025. 'The horse represents speed and success in Chinese culture,' explains Li Wei, a veteran jewelry designer at Zhou Dafu. 'Young professionals are drawn to abstract, wearable designs, while older buyers prefer pieces with classic auspicious patterns.'
This surge comes as gold trades at $2,100/ounce globally, with analysts noting Chinese consumers increasingly view cultural jewelry as both sentimental purchases and inflation hedges. The trend reflects broader retail patterns ahead of the Year of the Horse, with related sectors from luxury watches to home decor experiencing similar demand spikes.
