In the mountainous heart of the Chinese mainland, Zheng'an County has become an unlikely global hub for guitar enthusiasts. Known as the 'Capital of Guitars,' this region now produces one-seventh of the world's guitars, with millions shipped overseas annually. The town's unique blend of craftsmanship and musical passion recently drew Swedish guitar virtuoso Johannes Möller to put down roots here in 2017.
Möller, who first visited out of curiosity, quickly recognized Zheng'an's significance in the music world. 'The streets hum with guitar bands, and workshops buzz with innovation,' he observed. 'This isn't just manufacturing—it's a cultural movement.'
Nearly a decade later, Möller continues to collaborate with local artisans while performing internationally. His story reflects Zheng'an's growing role in bridging musical traditions, with the county's exports projected to grow 15% this year. For business analysts, it demonstrates how niche industries can drive regional development; for cultural observers, it shows music's power to connect continents.
