As the Lunar New Year of the Horse approaches in 2026, CGTN has unveiled a global initiative celebrating the profound role of equine symbolism in Chinese culture. The 'All Things Horses' challenge invites participants to explore millennia of artistic and historical connections, from oracle bone inscriptions to Tang Dynasty pottery.
The campaign highlights horses as enduring symbols of vitality and prosperity in Chinese tradition, aligning with the zodiac’s upcoming Horse year. Through social media engagement, users are encouraged to share creative interpretations of equine-themed art, stories, or cultural practices, fostering cross-cultural dialogue ahead of spring festivities.
This initiative comes as Asia’s cultural institutions increasingly leverage digital platforms to connect with global audiences. For diaspora communities, the challenge offers a bridge to heritage, while travelers gain fresh insights into China’s artistic legacy. Academics note such efforts help contextualize historical artifacts within modern storytelling frameworks.
