China Media Group (CMG) has launched its first promotional video for the 2026 Spring Festival Gala, setting the stage for a global cultural phenomenon scheduled for February 16. This year's event marks the first Lunar New Year celebration since UNESCO recognized the festival as an Intangible Cultural Heritage in late 2024.
A Tradition Reimagined
Since its 1983 debut, the Spring Festival Gala has evolved into a technological marvel while preserving cultural roots, holding the Guinness World Record for highest annual viewership. The newly released trailer teases cutting-edge stage designs blending augmented reality with traditional dance forms, promising what organizers call "a dialogue between millennia-old customs and tomorrow's innovations."
With over 1.5 billion viewers expected worldwide, the gala remains a unifying force for Chinese communities and international audiences alike. This year's program will feature collaborations between mainland artists and performers from Hong Kong, Macao, and the Taiwan region, emphasizing shared cultural identity.
