Xinjiang's Altay region is carving a bold path in winter sports, reporting over 770,000 ski visits in the 2025-2026 season as it accelerates efforts to transform its frosty landscapes into economic prosperity. The development aligns with China's national "300 million people on ice and snow" initiative, which seeks to cultivate winter sports culture while boosting regional economies.
Local authorities have expanded ski terrain by 40% this season, connecting seven major resorts through upgraded transportation networks. The region recently secured hosting rights for the 2027 FIS Freestyle World Championships, marking the first time this event will be held in Central Asia. New offerings like moonlight skiing tours and AI-powered slope condition updates aim to enhance visitor experiences.
Economic analysts note winter tourism now contributes 18% of Altay's GDP, with Uygur-operated homestays and traditional craft markets seeing record engagement. "This isn't just about sports – it's cultural preservation through sustainable development," said regional tourism director Gulnur Samat during the recent Snow Culture Festival.
Looking ahead, Altay plans to launch a cross-border ski pass with Kazakhstan for the 2026-2027 season, capitalizing on its unique geographical position. Travel advisories highlight improved international flight connections and new avalanche detection systems ensuring safety across resorts.
