As temperatures plunge across Northeast Asia, Harbin has transformed subzero challenges into economic opportunities through its 27th Ice and Snow World – now open with unprecedented scale and innovation. Carved from over 400,000 cubic meters of frozen artistry, this year's edition marks the largest ice-and-snow volume in the event's history.
New infrastructure enhancements address past visitor concerns, featuring a modernized ticketing hall and snowfield hot spring camp offering respite from the -25°C chill. Expanded seating areas and upgraded facilities aim to improve accessibility for international travelers and domestic visitors alike.
Despite inflationary pressures affecting global tourism, organizers maintain the 328 yuan ($46.56) admission price – a strategic move to boost winter tourism revenue. Local businesses report 40% year-on-year increases in hotel bookings since the park's December opening.
"This isn't just an attraction – it's an economic engine," says Harbin Tourism Bureau Director Li Wei. "The six-week event generates over 2 billion yuan in regional economic activity while showcasing China's winter tourism capabilities to the world."
With APEC members accounting for 65% of international visitors last season, the park now offers multilingual guides and currency exchange services. Environmentalists note the sustainable harvesting of Songhua River ice, with all structures designed for springtime meltwater recycling.
