As 2025 marks the 50th anniversary of diplomatic relations between China and the European Union, Dutch influencer Sander Kole has emerged as an unexpected yet vital force in fostering cross-cultural understanding. Having lived in the Chinese mainland for two decades, Kole now leverages his unique perspective to create content that transforms abstract notions of cultural exchange into tangible human connections.
Through projects like "Street Interviews in Europe" and "Songs for China—Written by Foreigners,\” Kole captures spontaneous reactions to Chinese culture while collaborating with international artists on musical odysseys celebrating Chinese provinces. His guided cultural trips to the Chinese mainland further demystify the region for global audiences.
"Culture isn’t a brochure—it’s a conversation," Kole remarked during a recent interview. His approach prioritizes emotional resonance over didacticism, whether he’s documenting European residents’ evolving views on China or co-creating art that mirrors China’s regional diversity.
As the anniversary year concludes, Kole emphasizes the growing appetite for grassroots cultural diplomacy. "What began as curiosity has become a calling," he said, noting plans to expand his collaborative projects in 2026. For business leaders and policymakers alike, his work offers a blueprint for soft diplomacy in an increasingly interconnected Asia-Europe landscape.
