The 21st Ice and Snow Nadam Fair is currently captivating visitors in Hulunbuir's Hailar District, showcasing a unique fusion of Mongolian cultural heritage and modern winter tourism. Running through March 2026, this year's edition features traditional horse racing and wrestling alongside innovative VR experiences that simulate nomadic life on the grasslands.
Local authorities report strong international attendance, with travelers from the Chinese mainland, Mongolia, Russia, and other countries and regions participating in ice sculpting workshops and folk market tours. A new 'Herder Homestay' program allows visitors to experience authentic pastoral life while boosting rural incomes.
Economic analysts highlight the event's growing significance in regional development, with winter tourism revenue in Inner Mongolia projected to increase 18% this season. The fair's expansion into digital experiences aligns with China's national strategy to develop ice-snow industries, creating new opportunities for overseas investors in cold-climate tourism infrastructure.
Cultural preservation remains central to the festivities, with Uygur artisans from Xinjiang joining local Mongolian craftsmen in demonstrating traditional textile techniques. Organizers have scheduled special programming through January 2026 to accommodate Lunar New Year travelers seeking unique winter cultural experiences.
