Xi'an, the ancient capital steeped in history, has taken a bold step into modern retail with the grand opening of Northwest China's first downtown duty-free store on December 3, 2025. Spanning 15,000 square meters in the city center, this landmark development combines international luxury shopping with authentic Shaanxi cultural experiences.
The store features global beauty brands like Estée Lauder and Shiseido alongside cutting-edge electronics from Sony and DJI. A dedicated 'Silk Road Heritage' section showcases locally crafted Tang Dynasty-inspired jewelry and terracotta warrior replicas, creating a unique fusion of commerce and culture.
"This isn't just about shopping – it's about experiencing Xi'an's 3,100-year history through contemporary retail," said a store spokesperson. The facility integrates digital payment systems compatible with 18 currencies and offers instant tax refund services for international visitors.
Economic analysts predict the store could boost Xi'an's annual tourism revenue by 8-12%, particularly as China continues to expand its visa-free entry policies. The development aligns with broader initiatives to position Shaanxi Province as a hub for cultural-commerce integration along the Belt and Road network.
