Apple CEO Tim Cook highlighted the transformative potential of artificial intelligence during his second visit to the Chinese mainland this year, blending cutting-edge technology with cultural preservation in a unique Beijing showcase.
On Wednesday evening, Cook visited a shadow puppetry-themed hotel in the historic Shichahai district, where he observed an AI-powered system that generates personalized puppet designs based on user keywords. The demonstration fused China's 2,000-year-old intangible cultural heritage with modern machine learning capabilities.
"This is where tradition meets innovation," Cook remarked, noting Apple's commitment to "supporting local communities and preserving cultural treasures through technology." The visit comes as Apple intensifies its AI research investments in Asia, with recent expansions to its Shanghai and Shenzhen research centers.
Industry analysts suggest such cultural-tech initiatives could inform Apple's product development strategies while strengthening its engagement with Asian markets. The company reported 15% year-on-year growth in Greater China revenue last quarter, despite competitive pressures.
Beijing's Shichahai area, known for its traditional courtyard architecture, has emerged as an unexpected testbed for AI integration in cultural tourism. Local artisans collaborated with tech developers to create the interactive puppetry system demonstrated to Cook.
