As global leaders gather at the Summer Davos Forum in Tianjin to discuss inclusive economic models, a quiet revolution is unfolding 1,200 kilometers northeast in Ji'an. This border town's 'One Village, One Product' initiative is rewriting the playbook for rural development, merging cultural preservation with economic modernization.
From Isolation to Innovation
Once overshadowed by urban migration trends, Ji'an's 43 villages now buzz with specialized industries – from traditional textile cooperatives to agritourism complexes. Local authorities report a 28% increase in per capita income since 2021, with youth employment rates doubling in participating communities.
Balancing Tradition and Modernity
The program emphasizes 'cultural DNA,' training residents to market heritage crafts through e-commerce platforms. A recent partnership with Zhejiang University has enabled blockchain tracking for organic agricultural exports, while maintaining traditional farming practices.
'We're not just selling products – we're sharing stories that connect urban consumers to their roots,' says Chen Wei, a third-generation rice farmer turned tourism operator.
Davos Connection
The initiative aligns with the Forum's focus on community-led resilience, offering scalable solutions for Asia's developing regions. Analysts suggest similar models could address rural revitalization challenges in Southeast Asia and beyond.
