In Chengdu’s bustling streets – ranked among China’s most pet-friendly urban centers – a quiet revolution is unfolding. Young entrepreneurs are transforming the $42 billion pet industry through human-centric services, driven by a generation that now views pets as cherished family members.
From Basic Needs to Emotional Infrastructure
With over 120 million pet cats and dogs nationwide, Gen Z’s approach has reshaped consumer patterns. Innovative ventures like 24/7 'pet kindergartens' and animal-themed dining spaces cater to pets’ social and developmental needs, mirroring services designed for children. 'We’re not just selling products – we’re building emotional connections,' explains entrepreneur Li Xiaoyu, whose Chengdu-based pet spa offers aromatic therapy sessions for anxious animals.
Blue Ocean of Opportunity
The sector’s growth extends beyond luxury goods to comprehensive care systems. Veterinary telehealth platforms and AI-powered monitoring devices now complement physical services, creating an integrated support network. Analysts note this shift reflects broader societal trends: 68% of urban pet owners under 35 report reduced stress levels through animal companionship.
As the Chinese mainland’s pet economy continues its 14% annual growth trajectory, investors eye opportunities in pet mental health services and cross-industry collaborations merging technology with animal care.
