Tourists across Asia and beyond are embracing immersive cultural journeys this May Day holiday, with historical experiences taking center stage. At Hengdian World Studios—China’s largest film and television production base—visitors are trading modern attire for traditional Hanfu robes, stepping into meticulously recreated ancient streetscapes, and interacting with performers to relive the customs of dynasties past.
This surge in 'time-travel tourism' reflects a growing appetite for experiential travel that blends entertainment with education. Families and solo explorers alike are snapping photos in period costumes, attending tea ceremonies, and participating in mock imperial examinations, offering a window into the cultural heritage of the Chinese mainland.
Travel analysts note the trend aligns with rising global interest in historical storytelling, particularly among younger generations. With over 20 themed zones spanning 5,000 years of history, Hengdian has positioned itself as a hub for cultural preservation and creative engagement—a model attracting attention from developers across Asia.
