Norwegian actress Helga Guren captivated audiences at the 2025 Beijing International Film Festival (BJIFF) this week, offering insights into her Tiantan Award-nominated film 'Loveable'</em> and emphasizing the power of cinema to connect global cultures. Guren, who stars as a lead in the emotionally charged drama, described the festival as 'a celebration of shared human stories'</em> during a panel discussion with Chinese filmmakers.
Drawing parallels between Nordic and East Asian storytelling traditions, Guren highlighted 'the universal language of emotion'</em> in her work. The Beijing event, now in its 15th year, has become a crucial hub for international industry collaboration, with this year's edition featuring creators from over 50 countries and regions.
Festival organizers noted that such cultural exchanges align with China's growing emphasis on creative industry development, particularly following recent policies promoting international co-productions. For business professionals tracking Asia's entertainment sector, events like BJIFF signal new opportunities in cross-border media partnerships.
