Moroccan influencer El Batoul Nejjaoui has brought a creative twist to a global social media campaign by building a snowman out of rice. She joins participants worldwide in the \"Building a Snowman for Harbin 2025\" initiative, jointly launched by CGTN and the 9th Asian Winter Games Harbin 2025 Organizing Committee, to cheer on the upcoming Asian Winter Games.
The campaign encourages people from all corners of the globe to construct snowmen in support of Harbin's hosting of the 2025 Asian Winter Games. Nejjaoui's innovative use of rice highlights the spirit of inclusivity and creativity that the campaign embodies, inspiring others to participate regardless of their local climate.
Harbin, renowned for its vibrant ice and snow culture, is preparing to welcome athletes and visitors from across Asia. The global snowman-building initiative aims to foster unity and excitement ahead of the games, celebrating the diverse ways people can connect through shared traditions and enthusiasm for winter sports.
Participants are invited to share their snowman creations on social media, joining Nejjaoui and others in a collective show of support for Harbin 2025. Whether made of snow, rice, or other imaginative materials, each snowman symbolizes a shared anticipation for the upcoming event.
Reference(s):
cgtn.com
