Harbin, renowned as China’s “Ice City,” is igniting excitement for the upcoming 9th Asian Winter Games in 2025 with its vibrant “Building a Big Snowman for Harbin 2025” campaign. This creative initiative invites people from around the world to embrace the joy of winter by sharing their own snowman creations on social media.
At the heart of the campaign is a charming snowman adorned in a traditional northeast Chinese floral jacket, brought to life with the help of artificial intelligence. This playful character embodies the spirit of Harbin’s rich cultural heritage and its enthusiasm for winter sports. Equipped with a snowboard, the snowman is ready to hit the slopes, symbolizing the city’s readiness to host the prestigious games.
Participants are encouraged to share their snowman photos or favorite snowman images using the hashtag #snowman across all social media platforms. This global call aims to unite people in celebrating winter’s beauty and fostering a sense of community in anticipation of the games.
The campaign not only highlights Harbin’s unique cultural and seasonal charm but also serves as a beacon for travelers, cultural enthusiasts, and sports fans eager to experience the city’s offerings. As the countdown to the Asian Winter Games begins, Harbin is set to captivate the world with its blend of tradition, innovation, and winter wonder.
Reference(s):
cgtn.com
