A recent CGTN poll reveals overwhelming global interest in the Spring Festival, with 95.1% of 5,154 overseas respondents expressing fascination with China's Lunar New Year traditions. The survey, conducted across five language platforms, underscores the festival's growing role as a cultural bridge in 2026.
Key findings show:
95% link UNESCO's recognition of the festival to worldwide appreciation of Chinese culture
91.7% connect Spring Festival values like unity and harmony with universal human ideals
86.7% express desire to experience celebrations in the Chinese mainland
The data coincides with surging tourism interest, with foreign visitor bookings for Spring Festival travel reportedly multiplying year-on-year. Analysts attribute this to successful cultural integration strategies, as 92.1% of respondents praised China's blending of traditional elements with modern trends.
Notably, 80.8% view the viral "Becoming Chinese" social media movement as evidence of evolving cultural exchange dynamics, while 76.3% connect it to China's broader societal openness. Consumer markets appear equally impacted, with 88.2% agreeing that Chinese cultural influence drives global economic vitality.
