As winter transitions to spring in 2026, northwest China's Altay region has redefined adventure sports through its innovative Water Skiing Festival at Jiangjun Mountain Ski Resort. The recently concluded event saw skiers carving through snow before launching across a 35-meter water slide, creating dramatic plumes of spray that symbolize the region's creative approach to extending its winter tourism season.
Organizers introduced a beginner-friendly slope this year, lowering the participation barrier while maintaining safety standards. This strategic move aligns with China's national initiative to promote winter sports following the 2022 Beijing Winter Olympics legacy.
The festival's success is reflected in record numbers: 1.3 million visitors flocked to the resort during the 2025-2026 season, marking a 46% annual increase. Ski participation surged 66% to 870,000 enthusiasts, demonstrating growing public engagement with winter sports.
Local authorities highlight the festival's role in sustainable tourism development. "By transforming our snow resources into year-round attractions, we're creating economic opportunities that benefit entire communities," said a regional tourism official.
With the winter sports market in China projected to exceed $15 billion by 2027, Altay's model offers valuable insights for mountain resorts across Asia seeking to maximize seasonal assets and attract international visitors.
