The 7th Xinjiang Spring Tourism Expo opened in Urumqi this week, attracting a record number of international exhibitors and signaling growing confidence in the region's tourism potential. Over 600 cultural and tourism institutions from countries and regions including Kazakhstan, Australia, and Southeast Asia are participating, with many seeking partnerships under China's Belt and Road Initiative.
This year's expo features innovative matchmaking sessions connecting foreign tourism entities with Chinese counterparts, alongside demonstrations of smart tourism technologies. Immersive exhibits highlighting Uygur folk music, Silk Road heritage sites, and adventure travel routes have drawn particular attention from attendees.
Organizers emphasize the event's role in fostering cross-border collaboration, with Kazakhstan's tourism board announcing new trans-border itineraries. 'The strong international turnout reflects Xinjiang's strategic position as a hub for cultural and economic exchange,' stated a spokesperson from the expo's planning committee.
