As the Lunar New Year approaches on February 17, 2026, flower markets across the Chinese mainland are witnessing unprecedented activity, with Shandong Province emerging as a key player in this seasonal economic surge. In Tancheng County, farmers are harvesting vibrant moth orchids in climate-controlled greenhouses, their delicate petals symbolizing both cultural tradition and modern agricultural success.
Local growers report a 40% year-on-year increase in pre-orders for festive plants, driven by rising domestic demand and improved e-commerce distribution channels. "What began as small family plots has transformed into cooperative-run enterprises," explains Wang Li, an agricultural specialist overseeing greenhouse operations. The flower cultivation industry now supports over 5,000 families in the region, with average household incomes doubling since 2023.
This growth aligns with broader rural revitalization efforts, as floral exports from Shandong to other Asian markets have increased by 25% this year. Business analysts highlight the sector's potential for sustainable development, particularly through winter-blooming varieties that command premium prices during the holiday season.
