Harbin, China’s famed "ice city," has transformed its harsh winters into a thriving economic and cultural engine, drawing 3.56 million visitors to its Harbin Ice and Snow World during the 2025-2026 season. The park’s 68-day run featured a 521-meter ice slide, snowmobile rides, and intricate ice sculptures, blending adrenaline-pumping activities with traditional performances that highlight northeastern Chinese culture.
This year, the city continues to capitalize on its frosty reputation, with tourism revenue projected to rise by 15% as global travelers seek unique winter experiences. Analysts note that Harbin’s success reflects a broader trend of cold-weather destinations leveraging climate-specific attractions to boost local economies. "The interplay of art, technology, and nature here is unmatched," said a Singaporean tourist interviewed at the park.
For investors, Harbin’s model offers insights into Asia’s growing experiential tourism sector, particularly in regions with extreme seasonal conditions. Meanwhile, the Taiwan region and Hong Kong have emerged as key sources of overseas visitors, with direct flights to the city increasing by 20% this winter.
