Ice and snow tourism is thriving across northern China, with Jizhou International Ski Resort in Tianjin reporting record visitor numbers during the 2026 New Year holiday. The resort has expanded operations to meet demand, opening 11 ski runs and deploying advanced snow-making technology while doubling its equipment inventory to 5,000 sets. A team of 200 certified instructors now supports both novice and experienced skiers.
To enhance accessibility, the resort introduced daily free beginner classes focusing on safety fundamentals and basic techniques. Improved transportation links include expanded shuttle services connecting nearby hotels to the slopes, creating an integrated winter sports experience for travelers.
The boom extends beyond ski resorts, with local hotels reporting near-full occupancy rates. Industry analysts suggest this growth reflects both increased domestic interest in winter sports and strategic infrastructure investments following China's successful 2022 Winter Olympics legacy initiatives.
