The Songshutang Ski Resort in Hami, Xinjiang Uygur Autonomous Region, has launched its 2025 winter season with enhanced facilities and novel attractions, positioning itself as a premier destination for snow enthusiasts. Opened on December 8, the resort now features upgraded slopes designed for both beginners and advanced skiers, alongside new family-oriented programs to broaden its appeal.
In a unique twist, four penguins will debut at the resort on December 13, offering visitors interactive experiences amid the snow-covered landscape. This initiative aligns with Xinjiang's push to diversify winter tourism offerings, capitalizing on its natural advantages for seasonal recreation.
The upgrades reflect growing regional investments in winter sports infrastructure following China's successful 2022 Winter Olympics legacy. Tourism officials anticipate the resort's innovations will attract domestic and international visitors, further integrating Xinjiang into Asia's winter travel circuit.
