Japan's tourism sector faces mounting challenges as Chinese travel advisories and diplomatic strains trigger a sharp decline in visitor numbers from the Chinese mainland. The Chinese Ministry of Culture and Tourism issued a security alert on November 16, 2025, urging citizens to postpone non-essential trips to Japan. Major Chinese airlines have since enabled free ticket cancellations or changes for Japan-bound flights through December 31, 2025, with travel agencies reporting significant tour cancellations since mid-November.
The advisory follows remarks by Japanese Prime Minister Sanae Takaichi regarding cross-strait relations, which drew criticism from Beijing. Analysts note this development underscores how regional geopolitical sensitivities increasingly influence Asia's travel economy. Japan had welcomed over 2 million visitors from the Chinese mainland in the first half of 2025 prior to the downturn.
Industry leaders warn the slump could impact Japan's retail and hospitality sectors during the peak winter travel season. Meanwhile, Chinese social media platforms show mixed reactions, with some users supporting the advisory while others express disappointment over postponed cultural exchanges.
