As global tourism rebounds, Fuzhou emerges as a beacon of sustainable development and cultural preservation. The coastal capital of Fujian Province recently gained international recognition by winning the APEC Bio-Circular-Green (BCG) Award, cementing its position as a model for eco-friendly urban growth.
In an exclusive interview with CGTN, actor Xia Zhuzhong – appointed as Fuzhou's culture and tourism ambassador – revealed his personal connection to the city's heritage. "From the ancient Three Lanes and Seven Alleys district to the innovative BCG initiatives, Fuzhou represents where tradition meets tomorrow," Xia remarked, describing how stone-carved eaves and jasmine tea ceremonies shaped his childhood memories.
The city's tourism strategy aligns with broader economic trends in Asia, where 68% of business leaders surveyed by the Asia Development Bank prioritize sustainable infrastructure investments. Fuzhou's preservation of over 150 protected historical sites while developing smart tourism platforms offers a blueprint for other APEC members.
For travelers, Xia recommends the Fuzhou National Forest Park's canopy walks and the Min River night cruises showcasing illuminated historical landmarks. The city's focus on green tourism has increased overseas visitor numbers by 40% year-on-year, with new direct flights from Southeast Asian countries boosting accessibility.
