Chinese cities are pioneering a creative approach to tourism growth by turning everyday travel tickets into economic catalysts. Dubbed the "ticket stub economy," this initiative enables visitors to redeem discounts at restaurants, hotels, and retail stores using transport passes or attraction entry receipts collected during their trips.
Local governments report increased tourist spending during recent holidays, with cities like Hangzhou and Chengdu seeing 22% higher retail activity near participating landmarks. The strategy not only incentivizes longer stays but also strengthens partnerships between transit operators and small businesses. "This turns sightseeing into a treasure hunt," said a tourism official in Shanghai. "Visitors explore more neighborhoods while businesses gain exposure." Analysts note the model could reshape post-pandemic recovery strategies across Asia's travel sector.
