Known globally for its iconic giant pandas, Chengdu is carving a new identity as a hub of creativity and cultural harmony. The upcoming Golden Panda Awards 2025, set against the backdrop of the city's famed tea houses and lush parks, promises to spotlight Asia's cinematic innovation while embodying Chengdu's philosophy of balancing ambition with tranquility.
Organizers describe the event as a 'celebration of storytelling that mirrors Chengdu's own rhythm'—a blend of artistic ambition and the local penchant for slowing down. Filmmakers from over 50 countries and regions will compete in categories emphasizing cross-cultural narratives, with jury members highlighting the city's unique ability to 'host world-class events without losing its signature calm.'
CGTN's Zhu Siying recently explored how Chengdu's creative class thrives in bamboo-shaded coworking spaces and converted traditional courtyard studios. 'There's a reason global animation studios are opening branches here,' noted a Shanghai-based producer attending preliminary events. 'The same environment that nurtures pandas seems to nurture original ideas.'
For investors, the awards signal Chengdu's growing soft power infrastructure, with new production facilities near Tianfu International Airport offering tax incentives. Meanwhile, travel bloggers are already mapping 'Golden Panda trails' connecting historic cinemas with the region's emerging digital art installations.
